ivm-brand

OUR BRAND

…who are we?

The 1st Made-in-Africa automobile brand

OUR PURPOSE

…Why do we exist?

To eradicate “tokunbo” (foreign used) automobiles from Africa

OUR VISION

…what do we want to achieve?

To become the pride of African roads i.e. Africa’s most preferred automobile brand

OUR MISSION

…how do we achieve these?

To make durable and affordable brand new automobiles for Africans

OUR STORY

– we’ve done it before for motorcycles; we are doing it again for automobiles!

  • In the beginning….

The year was 1978; a commercial town situated in the Eastern part of Nigeria, called Nnewi was the central hub for motorcycle importation. As it is today for tokunbo (foreign used) cars, so it was then for tokunbo motorcycles, they were the status quo.

By 1987, a brand new motorcycle sold for N150,000 and a tokunbo one sold for N100,000 – N90,000. Things would have continued this way to this day, but for the intervention of a 25 years old Nigerian, named Innocent Chukwuma, the founder of Innoson Motors (IVM).

Driven by his passion for people and his core business philosophy of bringing down costs and passing the gain to customers, he pioneered the first Made-in-Nigeria Motorcycle brand that sold for as low as N60,000. By year 2002, he had successfully driven out tokunbo (foreign used) motorcycles out of Nigeria forever!

 

  • The Present…

We are manufacturing durable and affordable brand new automobiles for Africans. Our brand new automobiles are selling for almost the cost of their tokunbo equivalents. And they are as good as any foreign automobile brand you know.

The statistics are alarming,  according to a recent research by PricewatershouseCoopers (PwC), the ratio of brand new automobiles to foreign used ones on Nigerian road is 1 : 131.  Meaning that for every brand new car bought, there are 131 tokunbo ones!

OUR VALUES

– the principles that guides us

  • Cost – always reduce costs to increase sales.
  • Honesty – honesty is the best policy.
  • Innovation – to be ahead, always break new grounds.
  • People – any work that a person can do well should be given to a human being, not a machine.

The Innoson Advantage

Rugged Performance

Innoson motors are automobiles made for African roads. They are rugged by nature.

Fuel Economy

The fuel consumed is nothing compared to The distance you cover while driving an Innoson automobile.

Low Chances of Overheating

Our vehicles are specially manufactured to reduce their chances of overheating despite the hot African weather.

Reinforced shock absorber

Our vehicles are specially engineered with reinforced shock absorbers to withstand the unending potholes prevalent on African roads.

3 years Warranty

All Innoson motors come with a 3 years engine, axles and gear warranty.

Available Spare-parts

Our car parts are available nationwide through our network of sub-dealers.

Auto Finance

We’ve partnered with some Nigerian banks to ensure that you have access to car loans.

What does this tell you?

Nigeria is among the biggest consumers of automobiles in the world without manufacturing its own cars. Africa has literally become a dumping ground for foreign used automobiles. We are not second class people that should only drive second hand vehicles. This is our mission, to change this just as we did for motorcycles in the past.

We are not just another made-in-Nigeria automobile brand; we are the 1st Made-in-Africa automobile brand. 8 years after launch and 10,000 automobiles sold, we are still committed to our purpose of eradicating “tokunbo” (foreign used) automobiles from Africa.

We deserve better, and it’s not up to the foreigners to change, it’s up to us. When we patronize made-in-Nigeria vehicles, all the money being wasted on importation of vehicles, would remain in the country. We will have more money in our hands to develop our country.

Be part of history in the making… this is OUR OWN, drive with pride!